Hyukoh “WI ING WI ING” MV/Song Review~

I love this song (which I know is not recent, but it’s their most famous song so far) and need to definitely look into more of their work. I also can’t wait to hear their new work soon under HIGHGRND, I just know it’s not going to disappoint ♡

The Story:

When I watched the video a few times I got the impression that there were definite elements of despondency due to the overall mood of the video, portrayed beautifully with the lighting. But I definitely needed the lyrics to help me out with understanding (which can be found here).

So here goes, I get the impression that the story is about someone who is facing a difficult time in their life. It seems they have lost a love and with it the will to do anything. They feel dissociated and are practically pleading others to not tell them that it could be better from a different angle etc.

This song, for me, is reminiscent of the feelings depression.

The Visuals:

I wasn’t quite sold on the MV itself until I watched a few times. I had to definitely adjust to the lighting of some of the scenes and also I wasn’t quite sure what was happening the first time I saw it – the drumkit on the bed at the beginning kind of threw me haha ^^”

But, after watching it several times and having OhHyuk sing to me and let the whole production envelop me, I grew to really like it.

wpid-screenshot_2015-09-15-21-53-13.png wpid-screenshot_2015-09-15-21-51-42.png

The woman in this MV has a beautiful fluidity to her movements and at the same time you can feel her sluggishness which ties in with the lyrics. This is also true of the members of Hyukoh which all sit extremely still. I though this could have two reasons:

  1. They represent the people that she is avoiding in her life, which is basically everyone.wpid-screenshot_2015-09-15-21-54-11.png
  2. They also embody the feelings that the song is talking about.

The lighting in the “living room” is absolutely beautiful, I love the contrast between the dark contents of the room and then the bright (gorgeous) blue of the outside. I thought this also captured the essence of the chorus:

wpid-screenshot_2015-09-15-21-52-57.png“Tell me tell me, please don’t tell
The side I haven’t heard of would be better for me
Tell me tell me, please don’t tell
The side I haven’t seen would be better for me”

As she is closed off from that and doesn’t want it because she soon goes back into the bedroom, where it is very closed off and the lighting is significantly darker.

wpid-screenshot_2015-09-15-21-51-14.png wpid-screenshot_2015-09-15-21-47-24.png

It’s as though she sometimes has to come out of her “safe place” where she can forget about everything and be away from people, but is always willing and wanting to go back there.

As well as the lighting, the video has a sort of grainy look to it, which I felt helped show the sort of haze and dissociated feel you can get when you are away from people and when you get wrapped up in your own feelings so strongly.

This is a rather beautiful, artistic video and the more I watch it, the more I enjoy it.


I first stumbled across Hyukoh from finding out they had been signed by Epik High’s Tablo for his new label HIGHGRND. Because I love Tablo, I checked this song out and wpid-screenshot_2015-09-15-21-54-35.pngit isn’t a sound I have really heard from the Korean music that I am used to hearing.

OhHyuk has a beautiful, husky/raspy voice that, with the bands rather alternative, indie vibe works perfectly.

I thought the instruments were played well and the music itself blended with the lyrics and video well.

Star Ratings:

Understandable Story-line/Video Translation: 3/5 ☆

Video Production: 3.75/5 ☆

Vocals: 5/5 ☆

Overall Package: 7/10 ☆

Thank you for reading~

This is my interpretation, I’m interested to hear what you thought ^^


2 thoughts on “Hyukoh “WI ING WI ING” MV/Song Review~

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